Excerpts from “Branding Obamessiah”
B elow are links to excerpts from my book Branding Obamessiah: The Rise of an American Idol . Thanks for taking the time to read some of these fascinating stories about how Team Obama clobbered Hillary Clinton in the primary and John McCain in the general election. Using the six major elements of religions, Team Obama and a hopeful electorate defined Barack Obama with messianic language, images, rituals, and more. You might start with the introduction and then the tongue-in-cheek prologue: “In the beginning . . . .” — Mark
Table of Contents
Foreword
Introduction
Prologue
from CHAPTER ONE
“A Naïve Obama Gets Drubbed”
from CHAPTER TWO
“The Secret Obama Plan”
from CHAPTER TEN
“Listening to Potential Believers”
from CHAPTER THIRTEEN
“Artists for Obama ‘Manifest Hope'”
from CHAPTER FOURTEEN
“Sol Invictus–The Light of the World”
from CHAPTER FIFTEEN
“On the Cover of
Rolling Stone
“
from CHAPTER SEVENTEEN
“Multiple Personalities”
Epilogue
