Excerpts from “Branding Obamessiah”

October 27, 2011

Below are links to excerpts from my book Branding Obamessiah: The Rise of an American Idol. Thanks for taking the time to read some of these fascinating stories about how Team Obama clobbered Hillary Clinton in the primary and John McCain in the general election. Using the six major elements of religions, Team Obama and a hopeful electorate defined Barack Obama with messianic language, images, rituals, and more. You might start with the introduction and then the tongue-in-cheek prologue: “In the beginning . . . .”   — Mark

 

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